{"id":1313,"date":"2023-02-02T17:17:02","date_gmt":"2023-02-02T17:17:02","guid":{"rendered":"https:\/\/aptdconsulting.com\/rose-is-the-new-black-tequila-mezcal-wines-spirits\/"},"modified":"2023-04-12T11:09:07","modified_gmt":"2023-04-12T11:09:07","slug":"rose-is-the-new-black-tequila-mezcal-wines-spirits","status":"publish","type":"post","link":"https:\/\/aptdconsulting.com\/fr\/rose-is-the-new-black-tequila-mezcal-wines-spirits\/","title":{"rendered":"Ros\u00e9 is the new black"},"content":{"rendered":"

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Ros\u00e9 is the new black<\/h1>\n<\/h1>\n
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02 February 2023<\/p>\n<\/div>\n

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As flavored vodka and gin continue to trend, it’s time for flavored tequila to step into the spotlight.\u00a0<\/span><\/h5>\n

As one of the market’s latest mover,\u00a0<\/span>Neurita Tequila<\/a>\u00a0<\/span>introduces Neurita Rosa, their flagship tequila blend infused with raspberry, strawberry, and pomegranate flavors. This new flavor offers a unique aromatic palette for mixology and appeals to a more feminine demographic. According to the brand’s founder, Lucy Smith, the result is \u00ab\u00a0exciting\u00a0\u00bb and far from the \u00ab\u00a0classic and serious tequilas.\u00a0\u00bb Neurita Rosa retails for approximately 35\u20ac.<\/p>\n

The flavored tequila market has now seen an influx of new entrants, with \u00ab\u00a0Rosa\u00a0\u00bb flavor emerging as a top trend. To differentiate themselves from the competition, producers are employing a variety of techniques to achieve the light pink hue and unique taste, such as adding berries like Neurita, using ex-red or ex-ros\u00e9 barrel finishes (Calirosa Tequila<\/a>,\u00a0<\/span>Inspiro Tequila, LLC<\/a>), or extracting color from mature agave plants (Casa Rica<\/a>). For further insights into the flavored tequila market and the rising trend of \u00ab\u00a0Rosa\u00a0\u00bb flavor, check out our article\u00a0<\/span>The hype of agave-based spirits.<\/a><\/p>\n

The allure of Ros\u00e9 extends from the towering heights of Jalisco to its birthplace in South of France. In Provence, as the clock strikes 6 PM, it’s time for aperitifs and, of course, time for Ros\u00e9. 06 Vodka Ros\u00e9, named after the department number of Alpes Maritimes, perfectly captures this culture as it is produced with genuine organic Ros\u00e9 de Provence. The brand drew inspiration from the design aesthetics of both Tequila Don Julio 1942 and world renowned Crus Class\u00e9s de Provence and added some features such as a label at the bottom, transparent glass that lets the beautiful pale pink color be seen and a slim shape. The distillery,\u00a0<\/span>Comte de Grasse<\/a>, is situated in an old perfume factory in the heart of Grasse, the world’s perfume capital.<\/p>\n<\/p>\n

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Can you spot the Vodka? From left to right, Ch\u00e2teau d’Esclans Garrus, Ch\u00e2teau Sainte Marguerite, 06 Vodka Ros\u00e9, Tequila Don Julio 1942, Ch\u00e2teau Roubine<\/em><\/figcaption><\/figure>\n<\/div>\n

Comte de Grasse uses a process called Active Wine Extraction to obtain the aromatic components from the grape skins, resulting in the purest fragrances and naturally pigmenting the liquor. By using low temperature and low pressure extraction techniques, the aromas concentrate, giving the vodka a unique and appealing profile. 06 Vodka Ros\u00e9 is positioned as a super premium product with a retail price of approximately 45\u20ac.<\/p>\n

It is yet to be determined if the brand will receive positive feedback from consumers and if the Active Wine Extraction process will gain popularity and inspire the creation of more Ros\u00e9 distillers. For now, 06 Vodka stands alone in this uncharted market.<\/p>\n<\/div>\n

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