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How do lifestyle restaurants redefine the customer journey? 19 May 2023 Lifestyle restaurants create memorable sensory experiences by ingeniously incorporating the drinking experience into their environment to offer guests a seamless journey.  These restaurants that offer an elevated immersive and experiential drinking experience, are the ones currently shaping the On-Trade industry and laying the foundations […]

Every winter, players that operate venues near the Mediterranean see during summer migrate to the heights of the French slopes adapting their concepts to the mountains.

The allure of Rosé extends from the towering heights of Jalisco to its birthplace in South of France. Tequila has indeed jumped on the bandwagon of the flourishing trend of flavored pink vodka and gin.

After overtaking the Whisky category in value earlier this year, the Agave-based spirits category is now predicted to beat out Vodka in 2023 in the U.S. and become the largest category by value.

High energy restaurants have become a one-stop-shop when it comes to Food&Beverage experience, and their beach version are the spearheads.

2022 has been marked by numerous collaborations between artists and Champagne Houses. From their unions, unique and more experiential paths to connect to the customers come to life. Throwback to the ones that have made a splash.