Our point of view on the On-Trade industry: latest venues openings, unique hotspots for brand activations, growing spirits category, F&B trends and many more!
As summer season reaches its peak in the enchanting island of Mykonos, who are the brands that have secured the most listings and gained cocktails visibility in the high image venues?
Unleashing the alluring magic of luxury brands´ pop-ups in Lifestyle Restaurants to craft customer experiences. What about ultra-premium drinks brands?
Lifestyle restaurants create memorable sensory experiences by ingeniously incorporating the drinking experience into their environment to offer guests a seamless journey.
Every winter, players that operate venues near the Mediterranean see during summer migrate to the heights of the French slopes adapting their concepts to the mountains.
The allure of Rosé extends from the towering heights of Jalisco to its birthplace in South of France. Tequila has indeed jumped on the bandwagon of the flourishing trend of flavored pink vodka and gin.
After overtaking the Whisky category in value earlier this year, the Agave-based spirits category is now predicted to beat out Vodka in 2023 in the U.S. and become the largest category by value.
2022 has been marked by numerous collaborations between artists and Champagne Houses. From their unions, unique and more experiential paths to connect to the customers come to life. Throwback to the ones that have made a splash.